Drive Festival
From September 5-7, 2024, Liftow proudly participated in this year’s Drive Festival, a multi-day event dedicated to car enthusiasts and automotive sports lovers. Our involvement was part of the “Drive to Attract Talent Campaign,” an initiative designed to engage professionals in the automotive industry and highlight exciting opportunities available in the forklift sector, particularly for technicians.
Despite some weather-related challenges, the Liftow team made the most of the weekend, turning our presence in a success for both brand recognition and awareness. The event allowed us to showcase the promising career paths in the forklift industry, sparking interest from many attendees. A major highlight was our Liftow Racing Car and Go Kart, which captivated audiences of all ages. Kids, in particular, were excited to get an up-close look at the vehicles, while our forklifts positioned at the entrance added a fun and unique touch, attracting many visitors who eagerly took pictures with them.
In addition to showcasing our best-selling equipment, we also took the opportunity to introduce our new electric pneumatic forklift and the Liftow e-bike as part of our “Cycling Towards Sustainability” campaign. These initiatives highlighted Liftow’s commitment to innovation and eco-friendly solutions in material handling, making us the ideal sponsor of the Liftow Micromobility Zone.
Overall, the Drive Festival proved to be an excellent platform for Liftow to boost brand visibility and connect with automotive enthusiasts, while effectively promoting the rewarding career opportunities available in the forklift industry.
Liftow, together we elevate everything!
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